Department of Engineering / Profiles / Dr Lili Jia

Department of Engineering

Dr Lili Jia


Lili Jia

Senior Research Associate in Incentivising Sustainability

Academic Division: Manufacturing and Management

Research group: Production Processes

Telephone: (7) 68210



Research interests

Lili is a Senior Research Associate at the Department of Engineering of the University of Cambridge. She currently holds an EPSRC Knowledge Transfer Fellowship and is a former ESRC Knowledge Transfer Fellow. Her work builds on her previous research experience at the University of London’s School of Oriental and African Studies (SOAS), the University of Bonn’s Centre for Development Research (ZEF), and the Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO).

Lili leads the Incentivising Sustainability Programme at the Department of Engineering’s Centre for Industrial Sustainability. She holds a PhD in Economics, an M.Sc. in International Trade and a B.Sc. in Management. Her research seeks to gain a deep understanding of the motives, barriers and dynamics intrinsic to sustainable behaviour in order to design effective and scalable incentives for motivating sustainability actions. 

Lili is enthusiastic in applying her research to developing real-world solutions. This involves embedding behavioural incentives in product and service designs, motivating sustainability actions on the part of stakeholders, assisting businesses to integrate sustainability into their strategic plans, and also supporting government policy design. So far, she has helped companies and trade associations in the minerals, retailing, agriculture, food, water, chemicals and energy sectors to optimise their sustainability performance. She works with government bodies, such as the Environment Agency, to explore schemes that can motivate individuals, industries and governments to move towards environmental sustainability.

Department role and responsibilities