Dr John Clarkson
Dr Simeon Keates
|The research was commissioned by the Government, which is trying to
transfer the entire viewing population from existing analogue sets to digital television by 2010. Mr Timms
said: "The UK leads the world in take up of digital TV, and we must not squander the opportunity to make the
most of this advantage. This report provides a wake-up call to the industry." He added: "Today's digital TV
equipment is confusing and difficult to use, even for people who take to new technology quickly. We cannot
expect people to fully embrace digital television unless it is simple and easy to install and use."
The expertise that John and Simeon have developed in the area of 'inclusive design' put them in an ideal
position to undertake this research. They have recently published a book on the subject, and their research
forms the basis of an undergraduate course of lectures on 'Inclusive Design'.